From the outside, the Nordic region is often viewed as one single market - however, that is far from always the case, as our report E-commerce in the Nordics show. When operating on the Nordic e-commerce landscape, it is vital to be aware both of the similarities and the differences.
One example is our preferences in delivery methods – a very important factor for Nordic consumers. So important in fact, that flexible deliveries are the top factor when consumers decide where to shop. Flexible meaning being able to choose both which way the parcel will be delivered, and also where to pick up the delivery.
So where do we differ?
In the Nordics, the most common delivery method is to a service point or pickup location by far - more than 1/3 of the Nordic consumers received their latest purchase by this method.
As shown in the graph, in Sweden there is no strong preference among the different delivery methods. In stark contrast, Norwegians are adamant – they want their parcels delivered at home, to the mailbox. Many of the other Nordic consumers also prefer home delivery, but want the parcel left at the door or at an agreed location.
Also good to know: 8/10 Nordic consumers consider sustainability an important factor when shopping online. But then we´re divided: for Swedish, Finnish and Danish consumers sustainable materials is the most important, while in Norway fair working conditions is the primary sustainability factor when shopping online.
And while it may be easy to guess that the Nordic consumers shop not only from our neighboring countries but from all over the world, do you know which countries make up the top three? (Spoiler: Germany is one of them).
Go to our report, E-commerce in the Nordics to find out!
